Journal
Building Fylle in public. Product decisions, signals from the AI market, and radar notes from the workbench · written by people building a point of view, not just a product.
Latest July 1, 2026
Journal Building Fylle in public. Product decisions, signals from the AI market, and radar notes from the workbench · written by people building a point of view, not just a product.
Why Orchestration Can't Fix Thin Context
AI value is shifting from models to orchestration. Sakana Fugu is the latest proof, not the whole story. What's still missing: structured context, brand included.
Why Orchestration Can't Fix Thin Context
The Real AI Moat
Software is shifting from tools that forget to systems that remember. For marketing, the accumulated context is the only moat that compounds.
The Skill That Will Define Marketing Leaders
Tool AI vs Team AI
Everyone optimizes the vibe. Almost nobody owns the context. That's the whole game.
Or why we rarely ask who we're building for
Why we built .fylle, and why we gave it away
Or the Best Validation Deck We Never Built
The Fylle Foundation Story
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Three lenses: Product, Signal, and Radar. Product is what we build and why. Signal is the larger shape of the AI market. Radar is what we notice, compare, and test along the way. One rule · we publish what we think, including the parts that still might be wrong.
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